Ocean Network Express (ONE) is a Japanese global transport company. The company's main area of operations is international containers shipping, with a fleet size of 1.4 million TEU.
As of today the company results the 6th largest player in the global shipping market.
Video Ocean Network Express
History
ONE was announced and formed as a new joint venture in 2016, in between Nippon Yusen Kaisha (38% stakes), Mitsui O.S.K. Lines (31%), K Line (31%). The company started trading under the name "Ocean Network Express" from 1 April 2018, with a holding company office in Tokyo, global headquarters in Singapore and regional headquarters in United Kingdom (London), United States (Richmond, VA), Hong Kong, and Brazil (Sao Paulo).
On Friday 14 July 2017 the newly appointed CEO, Jeremy Nixon, delivered a presentation to the press in Tokyo, Japan regarding the set-up of the company. The fleet will be composed of 240 container vessels, including 31 extra large container ships (20,000 TEU, the so called Ultra Large class), and offices in 90 countries with corporate and sales activities started in October 2017.
Quoting his words, "ONE does not aspire to be the largest carrier in the market, just large enough to survive and yet small enough to care", and ONE aim is "to be a global company that happens to be Japanese, rather than a Japanese company that happens to be global".
Maps Ocean Network Express
Company profile
The company slogans are "All routes lead to ONE", and "We are ONE". These are clearly related to the fact that the company originated from three different entities, that were merged into a new single organisation.
Despite all three lines being Japanese, each developed a different culture and strategy in doing shipping business in the over 100 years since their founding, focusing on different areas, both commercially and geographically.
By combining their container arms, the new company was not expected to just be the sum of the three separated well established shipping networks, but a new stronger maritime player created from scratch, that can actually strive and grow in an extremely competitive market, where lines are constantly fused, acquired or terminate their activities due to unsustainable operating costs.
Cherry blossom magenta branding
ONE has selected cherry blossom magenta as its brand colour. This shade represents a break with the usual and previous shipping patterns.
Sakura - the cherry blossom tree that is the symbol of the Japanese spring, can be found from the northern part of the Hokkaido peninsula till the southern end of the Okinawa island. Its magenta flowers span throughout the country, making the land appearing like an ocean of pink during the month of March every year.
Greek shipping magnate Aristotle Onassis was the first to introduce magenta rose in his merchant fleet. More recently German Conti Reederei and Italian Contship Containerlines used the pink palette to paint the keel of their vessels, before ceasing operations.
As a marketing strategy, creative signs, logos and colours are necessary to be easily recognisible by the public, since their launch. ONE colour and appearance are only part of the equation to stand out in the container shipping trade, and to represent the new that is emerging. Cherry blossom magenta is therefore just a symbol to convey a larger concept and idea for the shipping world, that needs to change dynamics by becoming a more visible and a less obscure industry for its final customers.
Business model
Along with Hapag Lloyd and Yang Ming Marine Transport Corporation, ONE is an integral member of THE Alliance,
The alliance is intended to provide 34 services, directly calling at 81 different ports on a regular and continuous basis, of which 19 in Asia Far East (7 in China, 5 in Japan), 3 in the Indian subcontinent, 7 in Middle East and Red Sea, 24 in Europe (7 in North Continent, 14 in the Mediterranean Sea), 21 in US and Canada, 7 in Central America and Caribbean. An extensive transshipment network shall provide connections to all the other required destinations.
250 ships are planned to be deployed to cover above services, including shuttle, loop, pendulum and dedicated trades, a few unique and tailor made not offered by any other shipping line so far.
Tonnage line up
In addition to the tonnage inherited from the three mother companies, there are several new ships close to delivery: one ultra-large 20,000 TEU vessel, and twelve 14,000 TEU vessels. A fleet review shall happen within 18 months from the operations beginning, in order to be competitive on all services by using the most recent, technological and environment friendly ships available to be built.
References
External links
- Ocean Network Express one-line.com
- NYK Line
- Mitsui O.S.K. Lines web site
- Kawasaki Kisen Kaisha, Ltd.
Source of article : Wikipedia
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